Survey Methodology

Top Brand Survey 2013 Phase 2 took place in May – June 2013, and it was run simultaneously in 8 major cities, namely: Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Pekanbaru and Balikpapan. This survey involved 5200 respondents in total, consisting of 3250 random samples, 1100 random retail samples, and 800 booster samples...

More »


Founder's Message

Handi Irawan is the Chairman of Frontier Consulting Group, a company that provides consultation, research and training services in the field of strategic marketing and customer satisfaction. For years, Handi Irawan has delivered consultation services to more than 50 companies in Indonesia. Handi Irawan is also recognized as one of the best content & knowledge-based speaker in Indonesia...

More »

Latest Article

Persaingan Ketat Dua Raja Pembiayaan Mobil

Setiap tahun, jumlah mobil di Indonesia bertambah sekitar 10%. Penjualan ...

More »

Prioritaskan Kategorinya, Baru Komunikasinya

Pigeon adalah salah satu merek yang Top untuk berbagai kategori ...

More »

Seni Meramu Unsur-Unsur Merek (Brand Element) untuk Memperkuat Ekuitas Merek

Dalam membangun merek, pemasar memiliki banyak pilihan atas brand element atau unsur-unsur ...

More »