Survey Methodology

Top Brand Survey 2018 Phase 2 took place in May – June 2018, and it was run simultaneously in 15 major cities, namely: Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Malang, Denpasar, Medan, Palembang, Pekanbaru, Balikpapan, Banjarmasin, Samarinda, Makassar and Manado. This survey involved 12000 respondents in total, consisting of 8000 random samples, 1800 random retail samples, and 2200 booster samples.

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Founder's Message

Handi Irawan is the Chairman of Frontier Consulting Group, a company that provides consultation, research and training services in the field of strategic marketing and customer satisfaction. For years, Handi Irawan has delivered consultation services to more than 50 companies in Indonesia. Handi Irawan is also recognized as one of the best content & knowledge-based speaker in Indonesia...

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Latest Article

The Higher Purpose Brand

Sama seperti manusia, brand atau merek mempunyai bermacam profesi seperti ...

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Mengapa Konsumen Sering Memilih Merek Asing?

Pertanyaan yang ada di judul artikel ini kerap menggelitik semua ...

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Story Branding – Apple

Apple adalah salah satu merek yang pernah menduduki peringkat 1 ...

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