Survey Methodology

Top Brand Survey 2013 Phase 2 took place in May – June 2013, and it was run simultaneously in 8 major cities, namely: Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Pekanbaru and Balikpapan. This survey involved 5200 respondents in total, consisting of 3250 random samples, 1100 random retail samples, and 800 booster samples...

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Founder's Message

Handi Irawan is the Chairman of Frontier Consulting Group, a company that provides consultation, research and training services in the field of strategic marketing and customer satisfaction. For years, Handi Irawan has delivered consultation services to more than 50 companies in Indonesia. Handi Irawan is also recognized as one of the best content & knowledge-based speaker in Indonesia...

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Latest Article

Menghitung Level of Loyalty dengan Data Top Brand

Loyalitas merek (brand loyalty) merupakan suatu ukuran keterkaitan pelanggan kepada sebuah ...

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Memanfaatkan Peluang Perubahan Perilaku Musiman Konsumen

Final Piala Dunia, pesta demokrasi Indonesia (Pilpres 2014), dan hari ...

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Persepsi Dulu, Kenyataan Menyusul

“Merek mortar apa yang Anda ingat pertama kali?” Ketika pertanyaan ...

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