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Top
Brand
Index

Tipe

Top Brand Index
Fase 1 2023

SABUN MANDI

Brand TBI
Lifebuoy 30.20% TOP
Dettol 13.10% TOP
Biore 11.50% TOP
Lux 11.40%
Shinzui 8.90%
GIV 4.50%

SABUN MANDI ANTISEPTIK

Brand TBI
Lifebuoy 38.70% TOP
Dettol 36.20% TOP
Asepso 11.80% TOP
Nuvo 11.00%

SABUN MANDI PEMUTIH

Brand TBI
Shinzui 53.60% TOP
Dove 13.60% TOP
Citra 13.40% TOP
Papaya 13.10%

SABUN PEMBERSIH WAJAH

Brand TBI
Ponds 25.30% TOP
Garnier 17.00% TOP
Biore 15.80% TOP
Wardah 6.90%
Gatsby 3.50%

SABUN SUSU KAMBING

Brand TBI
White Garden 24.60% TOP
Vienna 19.80% TOP
Leivy 17.60% TOP
Feira 10.70%
Ginvera 10.20%
Laurent 5.60%

HAND & BODY LOTION

Brand TBI
Citra 29.70% TOP
Vaseline 17.10% TOP
Marina 15.90% TOP
Nivea 7.20%
Body Shop 3.20%
Viva 0.70%

BODY MIST

Brand TBI
The Body Shop 44.30% TOP
Natural Beauty 11.80% TOP
Victorias Secret 11.10% TOP
Elvia 5.40%
Lovana 3.00%

BODY BUTTER/ BODY CREAM

Brand TBI
The Body Shop 39.50% TOP
Oriflame 17.20% TOP
Mustika Ratu 13.50% TOP
Wardah 8.20%
Dove 7.90%

SUN CARE

Brand TBI
Nivea 27.80% TOP
Vaseline 21.20% TOP
Oriflame 14.60% TOP
Wardah 14.10%
Ponds 2.10%

DEODORANT PRIA

Brand TBI
Rexona 52.90% TOP
Axe 20.60% TOP
Nivea 9.00%
Casablanca 7.90%
AXL 2.30%

DEODORANT WANITA

Brand TBI
Rexona 54.80% TOP
Dove 11.20% TOP
Nivea 8.30%
Casablanca 6.70%
Oriflame 1.00%

PEMBERSIH WAJAH (BUKAN SABUN)

Brand TBI
Garnier 17.70% TOP
Ponds 16.40% TOP
Biore 15.40% TOP
Wardah 9.50%
Citra 6.70%
Ovale 1.50%

PELEMBAB WAJAH

Brand TBI
Garnier 20.80% TOP
Ponds 16.40% TOP
Wardah 15.30% TOP
Citra 6.20%
Nivea 3.30%
Viva 2.80%

MASKER WAJAH

Brand TBI
Garnier 30.50% TOP
Ovale 16.70% TOP
Mustika Ratu 15.60% TOP
Sariayu 10.40%
Wardah 9.20%

KERTAS MINYAK UNTUK WAJAH/ OIL FACE PAPER

Brand TBI
Clean & Clear 31.60% TOP
Ovale 25.00% TOP
Eskulin 12.10% TOP
Acnes 9.00%
Oxy 5.30%

ANTI AGING

Brand TBI
Ponds 32.00% TOP
Garnier 24.60% TOP
LOreal 17.20% TOP
Olay Total Effects 11.80%
Biotherm 4.00%

KRIM PEMUTIH

Brand TBI
Ponds 21.00% TOP
Garnier 18.20% TOP
Citra 14.90% TOP
Wardah 9.70%
Olay 3.10%
Nivea 2.40%

VITAMIN RAMBUT

Brand TBI
Ellips 58.60% TOP
Makarizo 19.20% TOP
Dove 4.30%
Rudy Hadisuwarno 3.10%
Miranda 2.90%

HAIRSPRAY

Brand TBI
Barbara 37.60% TOP
Makarizo 22.90% TOP
Rudy Hadisuwarno 14.40% TOP
Good 8.40%
TRESemme 7.00%

SIKAT GIGI

Brand TBI
Formula 35.20% TOP
Pepsodent 31.80% TOP
Oral-B 14.20% TOP
Ciptadent 13.50% TOP

LIPSTIK

Brand TBI
Wardah 26.00% TOP
Maybelline 19.30% TOP
Revlon 6.30%
Pixy 3.60%
Viva 1.50%

LIP GLOSS

Brand TBI
Maybelline 19.60% TOP
Wardah 13.80% TOP
La Tulipe 10.30% TOP
Oriflame 6.10%
Sariayu 5.40%

MASKARA

Brand TBI
Maybelline 44.80% TOP
Wardah 11.60% TOP
La Tulipe 8.50%
Oriflame 3.10%
Mirabela 3.10%

BLUSH ON

Brand TBI
Maybelline 27.60% TOP
Wardah 14.20% TOP
La Tulipe 8.60%
Revlon 6.70%
Oriflame 3.30%

EYELINER

Brand TBI
Maybelline 35.00% TOP
La Tulipe 12.80% TOP
Wardah 12.20% TOP
Revlon 6.30%
Oriflame 5.60%

PENSIL ALIS

Brand TBI
Viva 32.70% TOP
Maybelline 16.00% TOP
Wardah 7.90%
La Tulipe 5.70%
Revlon 5.40%

BB CREAM

Brand TBI
Wardah 26.50% TOP
Garnier 14.50% TOP
Maybelline 12.90% TOP
LOreal 6.80%
Olay 6.10%

FOUNDATION

Brand TBI
Revlon 24.10% TOP
Wardah 13.80% TOP
LOreal 12.60% TOP
La Tulipe 10.90%
Make Up For Ever 8.20%

BEDAK MUKA TABUR

Brand TBI
Wardah 19.30% TOP
Marcks 17.70% TOP
Make Over 11.20% TOP
Viva 5.20%
Pixy 4.20%
Sariayu 3.80%

BEDAK MUKA PADAT

Brand TBI
Wardah 23.60% TOP
Make Over 11.30% TOP
Pixy 8.10%
Maybelline 7.80%
Caring 5.70%
Viva 5.60%

BEDAK BB

Brand TBI
MBK 50.40% TOP
BB Harum Sari 41.20% TOP
Hibka 8.10%

BEDAK KESEHATAN

Brand TBI
Herocyn 30.30% TOP
Caladine 29.90% TOP
Salicyl 18.80% TOP
Dettol 10.40%
Purol 4.80%

KRIM KAKI

Brand TBI
Kanna 54.80% TOP
Oriflame 19.90% TOP

PEMBALUT WANITA

Brand TBI
Charm 42.20% TOP
Laurier 28.50% TOP
Softex 14.60% TOP
Kotex 6.40%
Hers Protex 2.60%

TISSUE BASAH

Brand TBI
Mitu 38.80% TOP
Cussons 19.10% TOP
Paseo 12.90% TOP
Dettol 7.80%

MASKER MULUT

Brand TBI
Sensi Mask 51.20% TOP
Nexcare 20.10% TOP
Indomaret 12.30% TOP
Sella 6.90%
PrimaSk 6.20%

EAU DE PARFUM

Brand TBI
Gatsby 32.90% TOP
Evangeline 17.50% TOP
Morris 11.30% TOP
Romano 7.20%

PARFUM (BUKAN BODY COLOGNE) LAKI-LAKI

Brand TBI
Axe 26.90% TOP
Casablanca 26.40% TOP
Bellagio 24.30% TOP
Victoria 5.50%

PARFUM (BUKAN BODY COLOGNE) PEREMPUAN

Brand TBI
Casablanca 16.60% TOP
Vitalis 16.20% TOP
Victoria 11.20% TOP
Pucelle 9.30%

BEARD & HAIR SERUM FOR MEN

Brand TBI
MS Glow 41.40% TOP
Khaf 26.90% TOP
His Erha 12.20% TOP
Cave Beard 10.10%
Wak Doyok 8.00%
Sumber: Top Brand Award (www.topbrand-award.com)

Top Brand Index
Fase 2 2023

BODY COLOGNE (PRIA)

Brand TBI
Axe 44.80% TOP
Casablanca 33.30% TOP
Gatsby Splash Cologne 17.80% TOP
Master 2.70%

BODY COLOGNE (WANITA)

Brand TBI
Eskulin 27.80% TOP
Pucelle 13.70% TOP
Marina 10.40% TOP
Puteri 5.10%
She 3.40%

KAPAS KECANTIKAN

Brand TBI
Selection 45.60% TOP
Sariayu 22.10% TOP
Bunga 10.30% TOP
Andalan 7.60%

LULUR KECANTIKAN

Brand TBI
Purbasari 25.80% TOP
Citra 15.40% TOP
Mustika Ratu 13.80% TOP
Shinzui 8.80%
Sariayu 3.50%

SEMIR/ CAT RAMBUT

Brand TBI
Miranda 27.60% TOP
Makarizo 24.90% TOP
LOreal 15.10% TOP
Samantha 12.30%
Tancho 8.30%

MINYAK RAMBUT

Brand TBI
Gatsby 52.00% TOP
LOreal 14.30% TOP
Brylcreem 10.50% TOP
Rudy Hadisuwarno 8.80%
Urang - Aring 6.70%

KRIM CREAMBATH/ MASKER RAMBUT

Brand TBI
Makarizo 42.20% TOP
LOreal 12.50% TOP
Pantene Hair Mask 12.20% TOP
Dove Treatment Masks 8.90%
Matrix 4.20%

HAIR TONIC

Brand TBI
Natur 33.10% TOP
NR 22.00% TOP
Neril 12.10% TOP
Rudy Hadisuwarno 8.30%
Johnny Andrean 7.50%

CONDITIONER RAMBUT

Brand TBI
Pantene 36.80% TOP
Sunsilk 15.70% TOP
Dove 13.20% TOP
Rejoice 8.00%
LOreal 6.00%

KRIM STRETCH MARK

Brand TBI
Gly Derm 25.60% TOP
Oriflame 23.30% TOP
Mustela 15.40% TOP
Pigeon 13.50%
Mothercare 11.80%

EYE CREAM

Brand TBI
Olay 20.80% TOP
Oriflame 17.80% TOP
Wardah 9.90%
LOreal 9.40%
Sariayu 6.00%

SUNBLOCK CREAM

Brand TBI
Nivea 19.00% TOP
Garnier 17.60% TOP
Wardah 13.20% TOP
Vaseline Healty 7.40%

SERUM WAJAH

Brand TBI
Wardah Lightening Serum 18.70% TOP
Ponds Ultra Luminous Serum 15.30% TOP
Oriflame 12.10% TOP
Olay Total Effect 9.90%

MOUTH WASH

Brand TBI
Listerine 69.20% TOP
Betadine 16.50% TOP
Pepsodent 11.30% TOP

DRY SHAMPO

Brand TBI
Ellips 23.70% TOP
Dove 23.10% TOP
Pantene 17.20% TOP
Batiste 8.20%
Tresemme 6.40%

MASKER PEEL OFF

Brand TBI
Garnier 32.60% TOP
Hanasui Egg White 13.80% TOP
Mustika Ratu 10.90% TOP
Freeman 10.30%
Sariayu 8.40%

ANTIPERSPIRANT

Brand TBI
Perspirex 29.90% TOP
Maxim 26.40% TOP
Deorex 25.90% TOP
Decrant 16.60%

COLAGEN TABLET/KAPSUL

Brand TBI
Natures Way Gummies with Collagen 39.00% TOP
Swisse Beauty Collagen 18.30% TOP
Lemona Gyeol Collage 14.70% TOP
Puritan Hydrolyzed Collagen 13.60%
Dvine 13.30%

COLAGEN DRINK

Brand TBI
Noera 23.10% TOP
Shiseido 19.40% TOP
Ms Glow 14.10% TOP
Byoote 10.10%
Joju Collagen Drink 6.90%

SLIMMING CAPSULE

Brand TBI
Body Slim Herbal 33.40% TOP
Ms Glow 24.60% TOP
Fruit & Plant 19.10% TOP
Herbacure Natural Trim 7.10%
Exitox 6.60%

SLIMMING GEL

Brand TBI
Mustika Ratu 53.30% TOP
Clarins 10.50% TOP
Fleecy 8.00%
Maiden 6.80%

SLIMMING OIL

Brand TBI
MS Glow 53.90% TOP
Clarins 18.40% TOP
Noera 10.40% TOP
Sumber: Top Brand Award (www.topbrand-award.com)

Top Brand For Teens Index
2023

BODY COLOGNE (PRIA)

Brand TBI
Axe 47.80% TOP
Casablanca 22.90% TOP
Gatsby Splash Cologne 15.50% TOP
Bellagio 12.00%

BODY COLOGNE (WANITA)

Brand TBI
Eskulin Cologne Gel 24.20% TOP
Fresh & Natural 16.00% TOP
Pucelle 13.90% TOP
Marina 11.60%
Puteri Shake Cologne 10.70%

SABUN PEMBERSIH MUKA

Brand TBI
Ponds 17.80% TOP
Garnier 17.10% TOP
Biore 9.90%
Clean & Clear 9.40%
Wardah 8.20%
Emina 6.40%
Nivea 5.60%
Papaya 4.20%
Acnes 4.20%
Dove 4.00%

BEDAK WAJAH

Brand TBI
Marcks 23.00% TOP
Wardah 20.10% TOP
Maybelline 14.90% TOP
Pigeon 13.50%
Pixy 9.20%
Marina 0.40%

DEODORANT

Brand TBI
Rexona 54.20% TOP
Dove 16.50% TOP
Axe 9.50%
Casablanca 3.60%

OBAT JERAWAT

Brand TBI
Acnes 42.90% TOP
Clean & Clear 17.30% TOP
Acnol 10.60% TOP
JF Sulfur 7.30%
Verile 5.20%

MASKER WAJAH

Brand TBI
Garnier 32.10% TOP
Ovale 12.10% TOP
Mustika Ratu 9.40%
Sariayu 7.00%
Dove 5.90%

PEMBALUT WANITA

Brand TBI
Charm 43.90% TOP
Laurier 27.90% TOP
Softex 16.70% TOP
Kotex 6.30%

PANTYLINERS

Brand TBI
Laurier 26.20% TOP
Charm 25.90% TOP
Softex 12.10% TOP
Carefree 11.00%
Kotex 10.40%
Avail 5.20%

PELEMBAB WAJAH

Brand TBI
Ponds 31.10% TOP
Garnier 20.00% TOP
Nivea 13.70% TOP
Olay 7.50%
Clean & Clear 7.10%
Dove 4.90%
Wardah 0.70%

HAND & BODY LOTION

Brand TBI
Citra 29.80% TOP
Nivea 26.80% TOP
Marina 18.90% TOP
Body Shop  10.00%
Natur-E 3.00%
Shinzu’i 2.70%
Vaseline 2.70%

LIPSTIK

Brand TBI
Maybelline 22.40% TOP
Wardah 19.40% TOP
Pixy 7.50%
Oriflame 4.30%
Red-A 3.40%

LIPGLOSS

Brand TBI
Lip Ice 33.10% TOP
Maybelline 15.40% TOP
Wardah 11.30% TOP
Oriflame 5.70%
Belia 4.60%

MINYAK RAMBUT

Brand TBI
Gatsby 47.80% TOP
Brylcreem 6.80%
Brisk 5.20%
Murrays Pomade 0.90%

KRIM PEMUTIH WAJAH

Brand TBI
Ponds 25.10% TOP
Garnier 19.20% TOP
Citra White 15.40% TOP
Emina 10.00%
Nivea 9.00%
Sumber: Top Brand Award (www.topbrand-award.com)

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